The Founder

The Story Behind Ele Bos

International hairstylist, educator and founder — trained in London, building a luxury brand from Dubai.

EST. LONDON

“Trained by the best in London. Now building something entirely my own.”

The Journey

From Vidal Sassoon to Art Director in Dubai

Ele Bos trained at the Vidal Sassoon Academy in London and the Toni&Guy Academy. She opened two salons in London by her mid-twenties and was nominated among the UK’s leading hairstylists in 2020.

Today she is Art Director at Unique Persona in Dubai — and building Ele Bos into an international beauty brand spanning services, education and products.

14+
Years Experience
1,000+
Clients
100+
Stylists Trained
2
Salons, London

Work with Ele Bos.

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